Events Marketing Manager.
Our portfolio of global business intelligence products enable our clients to make better informed decisions, quickly and confidently. Our market-leading networking events complete the offering.
Function
Marketing
Salary
Competitive
Type
Full time
Location
London
The job.
The Events Marketing Manager will lead on the marketing planning and strategy for With’s portfolio of operational and gaming events, ensuring that attendee and award entries targets are consistently exceeded.
The Marketing Manager will work closely with other stakeholders to ensure the successful delivery of each event, contribute new ideas and foster collaboration between departments. They will also work closely with the commercial team and provide marketing support to ensure that sales targets are exceeded, and sponsor objectives are met.
They will manage a team of marketers and be responsible for helping them to meet their objectives and provide ongoing training and coaching to ensure that they reach their full potential.
About With Intelligence
With Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 350 staff globally with our head office based in London.
The Responsibilities.
Developing and implementing marketing campaigns for all operational and gaming events
Managing and mentoring of a team of marketers
Leading the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
Devising, implementing and managing strategies to increase conversion of prospects and return of attendees
Collaborating with other departments to develop and grow the events portfolio
Identifying and actioning new opportunities to drive marketing best practice and innovation across the portfolio
Ensuring all design assets met brand guidelines and copy fits tone of voice
Leading on projects to ensure that events marketing systems and processes are being utilised effectively and embedded within the team
Proactive database development to support individual marketing campaigns and long-term audience development
Carrying out post event research and analysis for each event and circulate a post event marketing report to key event stakeholders
Utilising content-based marketing to drive new leads and engagement with events
The requirements.
Evidenced experience within a B2B events environment
Proven people management skills
Understanding of customer segmentation
Ability to manage multiple projects in a schedule-driven, fast paced environment
Strong experience of using databases, developing personas and customer segmentation
Pro-active and able to problem solve independently
Excellent attention to detail
Strong Excel and analytical skills
Commercially focused, and able to bring new ideas on board
Able to work under pressure and deliver to tight deadlines
