Marketing Manager - PMR | With Intelligence

Marketing Manager.

This is an ideal role for an ambitious, fast-paced individual with multi-channel marketing experience in a B2B subscriptions environment. The role encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital/online marketing channels, to generate leads for new and existing business and drive user engagement.

Function

Marketing
 

Salary

Competitive
 

Type

Full time
 

Closing

17 December 2021
About us.

Once upon a time a B2B media company, our unique heritage allows us to provide a truly disruptive take on data to support the asset raising and allocating process for our clients across the asset management industry.

PMR, where this role will be primarily focussed, is the definitive Independent Research Platform for the investment management industry. The infrastructure behind the B2B platform is a suite of 11 peer-reviewed practitioner journals that emphasize the practical implementation of innovative research across 60 investment disciplines. Our independent editors, authors, and subscribers are among the industry’s top thought leaders, including Nobel laureates.

The job.

PMR is one of the fastest-growing brands at With Intelligence. Reporting into this role is a Senior Marketing Executive who is responsible for account-based marketing campaigns. Experience growing existing accounts via ABM strategies is preferred as the successful candidate will be responsible for oversight of this strategy and campaigns. This position reports into the General Manager and Publisher of PMR, who is based in New York, as well as a central marketing team based in London. The role requires working alongside other PMR stakeholders, including: NB Sales Team, Account Management Team, Customer Success, Commercial sales and Production/Design.

With Intelligence fosters a collaborative environment that supports employee growth. The successful candidate will work with other company brands as required, sharing ideas and best practices and even stepping in to lend a hand when necessary.

The responsibilities.
  • Develop and execute lead generation strategies that drive awareness, engagement, and new wins for PMR across new and existing business.

  • Line management of Senior Marketing Executive – supporting and overseeing the AMB strategy and campaign execution.

  • Take a data-driven approach to customizing marketing assets and develop initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan.

  • Develop and co-ordinate marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion.

  • Create compelling, needs-based campaigns that clearly articulate the value of the brand.

  • Develop customer data builds to increase effective targeting, response/conversion rates as well as supporting the ABM strategy.

  • Exploit our marketing automation platform (Pardot) to deliver effective direct marketing email campaigns.

  • Work with the relevant stakeholders to ensure consistent campaign messages across all contact points. Share all learnings and insights that drive performances.

  • Monitor customer metrics (sales, revenue, opens, clicks, etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity.

  • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.

Required experience.
  • B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.

  • Previous experience of close collaboration with a sales team

  • Knowledge and experience of digital marketing with a focus on email marketing and social media

  • An understanding of how marketing is used to drive leads and how that’s measured

  • Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage

  • Excellent verbal and written communication skills

  • CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)

  • Knowledge of the Asset Management Industry is preferred but not essential

Personal attributes
  • Ability to work closely with stakeholders across the brand, as well as challenge and push back in a constructive way

  • Ability to understand different personas and unique needs of different Accounts and deliver targeted marketing campaigns that increase engagement and yield

  • Experience of managing multiple projects

  • Solutions-orientated attitude

Take your next opportunity With Intelligence.