Senior Events Marketing Executive.
Our portfolio of global business intelligence products enable our clients to make better informed decisions, quickly and confidently. Our market-leading networking events complete the offering.
Function
Marketing
Salary
Competitive
Type
Full time
Location
London
The job.
The Senior Marketing Executive will lead on developing and executing campaigns for a range of With Intelligence’s portfolio of operational and gaming events ensuring that attendee and award entries targets are consistently exceeded.
The Marketing Manager will work closely with other stakeholders to ensure the successful delivery of each event, contribute new ideas and foster collaboration between departments. They will also work closely with the commercial team and provide marketing support to ensure that sales targets are exceeded.
About With Intelligence:
With Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 350 staff globally with our head office based in London.
The Responsibilities.
Developing and implementing marketing campaigns for allocated hedge fund events
Manage the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
Designing a comprehensive marketing plan for each event, detailing all event campaign activity and registrations/ entries tracking, presenting it to key stakeholders as and when required
Maximising opportunities to improve marketing processes and activity, such as email automation and dynamic content
Data selection and segmentation to ensure tailored messaging for each audience type
Identification of gaps in data and work with internal teams to research new contacts and maintain existing
Working closely with the Delegate Engagement Team to ensure event is positioned correctly and they have required data and assets
Brief in and manage design requirements, ensuring that marketing collateral meets brand guidelines
Carry out post event research and analysis for each event and circulate a post event marketing report to key event stakeholders
Utilising content-based marketing to drive new leads and engagement with events
The requirements.
Evidenced experience within a B2B events environment
Knowledge and experience of the full marketing mix
Self-motivated and able to work autonomously
Experience of using databases and customer segmentation
Excellent attention to detail
Strong creative writing skills
Strong Excel skills
Able to work under pressure and deliver to tight deadlines
